Hometown Pharmacy Rebrand
DESCRIPTION: HomeTown Pharmacy, founded in 1996 by second-generation pharmacists Tim and Fred Grice Jr., has always stood for personalized, community-focused care. With deep roots in independent pharmacy and a commitment to patient-first service, the brand has grown across Michigan, Indiana, and Ohio, offering a wide range of services including infusion, compounding, long-term care, and retail pharmacy.
OBJECTIVE: The objective of this rebrand is to create a friendly and engaging environment so that all customers feel comfortable discussing their health needs, making it a welcoming space for everybody. By creating a physical takeaway and adding more social media, Hometown Pharmacy will gain followers from younger generations.
Assets
Old Logo
Updated Logo
Social Media posts
Physical takeaways
