Nourish & Conserve 

App Design-

2023

Objective

Nourish & Conserve is a multi-platform educational campaign aimed at raising awareness about food waste among college students. The campaign combines a user-friendly website with actionable waste-reduction tips, informative print materials, and environmental graphics applied to a trash can featuring a prominent call to action. Together, these touchpoints encourage students to make more conscious decisions about food consumption and disposal.

Description

To raise awareness of food waste among college students and encourage more sustainable consumption habits through an engaging educational campaign. By providing practical resources, clear messaging, and strategic visual touchpoints, Nourish & Conserve aims to help students better understand the environmental and economic impacts of food waste while empowering them to reduce waste in their daily lives.

The Process

    • Investigated food waste statistics and its environmental impact.

    • Researched college students' attitudes, behaviors, and challenges related to food consumption and waste.

    • Analyzed existing sustainability and awareness campaigns to identify opportunities for differentiation.

    Outcome: Clear understanding of the target audience and the problem the campaign would address.

    • Defined the campaign's mission, goals, and key messaging.

    • Established the campaign objective: increasing awareness and encouraging waste-reducing behaviors.

    • Developed the name Nourish & Conserve and explored campaign concepts centered on sustainability, responsibility, and education.

    Outcome: A focused brand strategy and campaign direction.

    • Created the logo, color palette, typography system, and supporting graphics.

    • Designed visual elements that communicate sustainability, freshness, and positive action.

    • Established brand guidelines to ensure consistency across all materials.

    Outcome: A cohesive visual identity that resonates with college students.

    • Designed the website to provide educational content and actionable waste-reduction tips.

    • Developed promotional flyers to increase visibility across campus.

    • Created environmental graphics, including a branded trash can with a strong call to action, to reinforce campaign messaging in everyday spaces.

    Outcome: A unified campaign experience across digital and physical touchpoints.

    • Reviewed designs for clarity, accessibility, and effectiveness.

    • Gathered feedback from peers, instructors, or potential users.

    • Refined messaging and visual elements to improve engagement and ensure the campaign met its objectives.

    Outcome: A polished campaign that effectively communicates its message and encourages behavioral change.

I wanted to make the CTA very straight to the point. That is why I went with Don’t be a part of the problem. It is simple and gets the point across. The CTA was put on the final deliverables, including the stickers and the posters near the logo.

Call to Action