Phase 1 focused on research and discovery to better understand Public Thread and its audience. This included analyzing buzz reports, identifying key facts about the organization, conducting interviews with Public Thread employees, and studying design trends and eras. The insights gathered in this phase helped inform our creative direction and ensured that our design solutions aligned with Public Thread’s values and goals.

Phase 2 focused on defining our design direction through strategy and concept development. This included creating a statement of intent, developing user personas, mapping user journeys, conducting interviews for deeper insights, and building moodboards to visualize tone and style. These steps helped clarify our goals and ensured our creative decisions aligned with Public Thread’s mission and audience needs.

Phase 3 centered on development and execution. During this stage, we created a cohesive style guide to establish consistent branding, explored multiple design iterations, and refined our concepts through feedback and collaboration. This process led to the creation of the final installation piece, bringing together all visual and strategic elements into a unified, polished outcome. Each team finalized their respective components, ensuring that every part of the installation worked together seamlessly to represent Public Thread’s mission and engage the community effectively.

Phase 4 marked the final stage, presenting the completed installation and putting it on display around campus. This phase focused on sharing our collective work with Public Thread and engaging the broader campus community, allowing more people to interact with the piece and connect with the message of sustainability.