YEAR:2025
OVERVIEW: HomeTown Pharmacy, founded in 1996 by second-generation pharmacists Tim and Fred Grice Jr., has always stood for personalized, community-focused care. With deep roots in independent pharmacy and a commitment to patient-first service, the brand has grown across Michigan, Indiana, and Ohio, offering a wide range of services including infusion, compounding, long-term care, and retail pharmacy.
As the healthcare needs and expectations of a new generation evolve, HomeTown Pharmacy is undergoing a strategic rebrand to better connect with younger patients while honoring its legacy. The rebrand modernizes the look, feel, and messaging of the company to reflect innovation, accessibility, and wellness in everyday life without sacrificing the trusted care the community has come to expect.
This transformation includes a refreshed visual identity, updated digital platforms, and a renewed focus on convenience, personalized health services, and preventative care. With this rebrand, HomeTown Pharmacy is not just preparing for the future. It is building it, one prescription, one patient, and one community at a time.