Problem:
Public Thread currently lacks consistent and recognizable branding across its community initiatives, making it difficult for people to clearly associate its mission of sustainability and textile waste reduction with its identity. While the organization does meaningful work repurposing materials and engaging the community, there’s a gap in how that story is visually and experientially communicated. This inconsistency limits public awareness and connection to Public Thread’s values. A unified, interactive experience could help bridge this gap by reinforcing brand recognition while educating the community about sustainability and the impact of textile waste.
Designer in the Marketing Team
Public Thread
Background:
Public thread is a sustainable company that prioritizes taking in and reusing textiles that would have ended up in landfills. Their commitment to sourcing textiles from various community partners ensures that materials are diverted from landfills and given a second life.
In Grand Valley State University’s Graphic Design Forum course, our class partnered with Public Thread to explore how design can advance their mission of sustainability and reducing textile waste. We created an interactive installation that unified their branding and encouraged community engagement through tactile experiences with up-cycled materials. The class was divided into four subgroups focusing on different areas of the project, and I was part of the marketing team responsible for promoting the installation and strengthening Public Thread’s visibility.
Solution:
To strengthen Public Thread’s brand presence and connection with the community, this project proposes an interactive installation that unifies their visual identity while promoting sustainability. The installation will incorporate the Public Thread logo and upcycled textile scraps, inviting participants to engage directly with the materials and reflect on what sustainability means to them. By combining tactile interaction with consistent branding, the installation will raise awareness about textile waste, foster community participation, and reinforce Public Thread’s mission through a cohesive and memorable experience.