Public Thread

Case Study

Graphic Design Forum (ART 318) is a semester-long course where students work together like a small design agency. Instead of completing hypothetical projects, we partner with a real client and create design solutions based on their actual needs. This semester, our class collaborated with Public Thread, a nonprofit organization in Grand Rapids that works to reduce textile waste and promote sustainable fashion practices.

The class was divided into three teams: B2B (Business-to-Business), Marketing, and Education/Community (the team I was part of). Each team focused on a different aspect of the organization’s goals, but we worked together as one agency. As a class, we created a new portfolio catalog, redesigned their website and social media presence, and developed a targeted marketing campaign to better reach their audience.

Description

Our goal as a class was to increase community awareness and emphasize Public Thread’s mission. We aimed to refine Public Thread’s audience while helping them achieve their goal of educating the public on sustainability through various marketing strategies and social media outlets. Additionally, we sought to strengthen Public Thread’s B2B partnerships by streamlining communication and expanding their network of connections.

Objective